Advertising Report Dabur Chyawanprash

 Marketing Report Dabur Chyawanprash Essay

Dabur India Limited is definitely the fourth greatest FMCG Company in India with interests in Health care, Personal care and Food products. Building on the legacy of quality and experience for more than 100 years, today Dabur has a turnover of Rs. 2233. 72 crore with strong brands just like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Genuine.

Dabur Chyawanprash, the largest chyawanprash brand in India, has contributed around Rs 150 Crore to Dabur's revenue. As a brand, Dabur Chyawanprash has been dropping market share, yet continues to master the consumer health care market with about 60 per cent market share.

A few of the findings about Dabur

•Largest distribution systems in the country

•Dabur Chyawanprash provides high transmission in urban areas.

•The transmission is more in younger persons and outdated aged.

•The consumption can be significantly bigger during the winter. •Dabur Chyawanprash enjoys high brand dedication.

•Only 3% of American indian market is consuming products just like Chyawanprash. •The Chyawanprash market is now at standstill.

•Significantly low contribution inside the southern location – local sales research data.

Himani & Baidyanath possess emerged since significant competitors with regarding 15% & 13% business respectively. Additional national players in part include Zandu besides a host of unorganized sector players. Dabur has recently launched Sugar Free of charge " Chyawanprash” targeted to the segment of individuals with large sugar level. Its revenue have been extremely encouraging. Dabur Chyawanprash's situation in the product life cycle has been analyzed as well as position according to Value assent line have been studied. Marketing mix with it is four elements viz item, place, promotion and selling price with respect to the merchandise has been analyzed.