Bottega Veneta Case Study

 Bottega Veneta Case Study Essay

Luxury management

Bottega Veneta Case Study

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Corporate

1-1. PPR

PPR is definitely French structured corporation that has business region over Extravagance fashion business, Sport business, book & electric item retail, online fashion full, and movies. For fashion organization, it has eight brands which include GUCCI.

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A couple brands form PPR's portfolio

1-2. PPR monetary statements

The whole group revenue increased from €11. zero billion to €12. a couple of billion or 11%. The luxurious fashion organization sector is in charge of 40% with the total income of the group, and grew by simply 18%. Bottega represents 25% of the high-class division of the PPR group.

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1-3. History of the Bottega Veneta brand

Michele Taddei and Renza Zentigiano inside the Italian place of Venetia well known due to its high quality leather created " Bottega Veneta” meaning Venetian workshop, in 1966. Following supplying household leather to famous brands they created their particular in 1970. They differentiated coming from many extravagance houses with their no emblem philosophy and with the slogan " When your own initials are enough”. The brand also emphasizes on amazing craftsmanship and created a modern technique " the intrecciato”. After encountering great success the brand practically went broke in the 1990's as it attempted to follow trends and dropped sight of its main values. In 2001 french group PPR takes over and hires Tomas Maier because creative representative. After staying brought back to its soul Bottega Veneta is now PPR's most profitable manufacturer.

1-4. Positioning

Bottega Veneta has always been synonymous with outstanding craftsmanship, highest quality components, understated and stylish yet contemporary designs. Bottega always tries to reinvent their classics and its particular high end luxurious positioning with products attractive to customers whom embody modern quality and timeless elegance.

1-5. Bottega Veneta monetary statements

Bottega's 2011 turnover was €683 million which is almost 90% higher than those of 2007. When compared with the data of 2010, progress rate was 25%. In the total sales volume, 84% came from household leather good not including shoes, which means that Bottega's key business remains to be leather tote. However its subordinate classes, such as clothing, keep on developing.

1-6. Customers

Bottega Veneta's target customers are logical to it is brand id and beliefs. They are rich, intellectual and higher category customers. In consideration of customers' character, they are experts such as legal representatives, doctors, top quality businessmen, and professional females. Customers just like beauty and luxury nevertheless do not wish to express their particular status unnaturally, they target discrete and understated extravagance.

Marketing

2-1. Products

Bottega Veneta's primary products happen to be leather merchandise. However they also provide apparel, residence furnishing, jewelry, perfume, and in many cases porcelain. All the products lines reveal the brand primary value, once your own initials are enough. Indeed, they are all high quality and still have discrete design and style. Recently Bottega has made possible for its consumers to tailor-make their leather-based goods.

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2-2. Permit

Bottega's partnership is deeply related to the type of products, given that some of them can't be produced in Bottega's own production lines. To keep extension strategy, Bottega applied both consignment production (CP) and permit. Concerning natural leather goods, clothing, and boots, Bottega generates them on its own while all of those other products happen to be produced with the help of licenses while using best companies in their types. Perfume with Coty. Inc, jewelry with Victor mayer, watches with Girad Perregaux, eyewear with Safilo, furnitures with Empleo Frau, porcelain with KPM. For its furnitures line, Bottega has an apartment showroom in Milan, visitable by session only. Bottega also works with hotels unlike various other luxury brands they do not separately own these people, but furnished a few rooms in selected hotels....

Bibliography: Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus Curabiyur Fringilla Venenatis, 1993

Vestibulum, Ipsum R

Interdum. Quisque. 2000: 46

Laoreet Venenatis, Egestas A

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus

Curabiyur Fringilla Venenatis, 1993

Laoreet Venenatis, Egestas A. Mari. Lorem Ipsum: A

Faucibus Luctus Auctor Condimentum, 93

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus Curabiyur Fringilla Venenatis, 93

Vestibulum, Ipsum R

Interdum. Quisque. 2000: 46

Laoreet Venenatis, Egestas A

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus

Curabiyur Fringilla Venenatis, 1993

Laoreet Venenatis, Egestas A. Mari. Lorem Ipsum: A

Faucibus Luctus Auctor Condimentum, 93

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus

Curabiyur Fringilla Venenatis, 93

Laoreet Venenatis, Egestas A. Mari. Lorem Ipsum: A

Faucibus Luctus Auctor Condimentum, 1993

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus Curabiyur Fringilla Venenatis, 1993

Vestibulum, Ipsum 3rd there’s r

Interdum. Quisque. 2000: 46

Laoreet Venenatis, Egestas A

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus Curabiyur Fringilla Venenatis, 1993

Vestibulum, Ipsum R

Interdum. Quisque. 2000: 46

Laoreet Venenatis, Egestas A

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus

Curabiyur Fringilla Venenatis, 1993

Laoreet Venenatis, Egestas A. Mari. Lorem Ipsum: A

Faucibus Luctus Auctor Condimentum, 1993

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus

Curabiyur Fringilla Venenatis, 1993

Laoreet Venenatis, Egestas A. Mari. Lorem Ipsum: A

Faucibus Luctus Auctor Condimentum, 1993

Bartusiak, Mauris. Pellentesque. Lorem Ipsum: Risus Curabiyur Fringilla Venenatis, 1993