Special events managing refers to the use of project administration in organizing, creating and developing actions such as celebrations, events, meetings and event. It entails identifying the prospective audience, determining the objective of the case and coordinating the specialized aspect of the wedding. In this regard, a unique event can be stated to be a conference that is 1st class or an extraordinary event when it comes to its advertising (Bowdin, Allen, & O'Toole, 2006, g 33). Promoting of a destination should take into account the target group, what celebration is being advertised and figuring out the right mass media for the marketing. As well there are 3 key assumptive terms in special event management: repackage, re-image and reinforce. Repackage means destinations use events to highlight attributes or perhaps images which usually already are present, but that happen to be not especially well known, the characteristics may included alter a destination with different cultural attributes to make this more desirable or attractive to tourists and distinguish the destination from others based upon cultural aspects. Re-image can define since remake or reinvent the destination in order to compete, and destinations use events to market a completely new and eye-catching image. Reinforce means people that way to strengthen the image of a vacation spot through the use of incidents, as well as makes awareness, creates interest, energizes desire and ultimately ends in action particular in elevated tourism. The case allows this image being reinforced or perhaps strengthened amongst potential vacationers. (Frost, W. and Laing, J. 2011). My celebration is the hosting of Commonwealth games in 2002 for Manchester.
Marketing the Destination
The hosting with the 2002 Commonwealth Games in Manchester presented an opportunity to renovate and repackage the city. This is to ensure that the big event will help improve the image of the location and to become an avenue of providing more opportunities to motivate more tourists and purchase in the region (Tym, 2008). The event is used to sell the intrinsic properties of the town. This requires what the city has to offer when it comes to tourist vacation spot sites including museums and national leisure areas where guests have to visit and pay. In addition, it involves advertising the town's rich and diverse traditions for the tourists. The wedding showcases the country's hospitality industry among the best and makes tourists long to check out the country. The advertisement in the multimedia helps to demonstrate what the community has to offer in terms of accommodation which leads to increased visitors in the town. You will discover three main stakeholder teams that performed in partnership with your competition which are strategic & financing stakeholders, functional stakeholders and regional stakeholders. Strategic & funding stakeholders are which include Manchester Town Council (MCC), department of culture media & sport and sport England. Operational stakeholders happen to be Manchester town centre Managing Company, marketing Manchester, local business, Stansted police, travel executive, group groups and sponsors & partners. Local stakeholders also have great contribution in possessing this competition there are Fresh East Stansted, England's North Country, North West Creation Agency, Cumbria Tourist Panel, British Holiday Authority, North West Traveler Board and Manchester Investment & Development Agency Services.
Hosting with the event attained its objectives
To ensure the hosting of the celebration achieved its objectives, the organizers with the event launched into various strategic urban regeneration strategies. This kind of included a number of heritage activities had been aimed at featuring economic, tourism and interpersonal benefits over the whole location and to give business opportunities inside the Northwest. The programmes concentrated on featuring positive legacies for business, tourism, health, education, arts, helping out and teenagers (ECOTEC, 2004)....
References: Bowdin, G. A., Allen, T., & Um 'Toole, T. (2006). Situations management. Amsterdam: Elsevier.
ECOTEC. (2004). An assessment of the Earth Games Musical legacy Programme. Recovered May 5, 2011, by http://188.8.131.52/us.f1128.mail.yahoo.com/ya/securedownload?mid=1_666190_ACCliGIAAVYaTcOMGwTJVjH8OAI&fid=Inbox&pid=3&tnef=&clean=0&redirectURL=http%3A%2F%2Fus.mg4.mail.yahoo.com%2Fdc%2Fvirusresults.html%3Ffrom%3Ddownload_response%26default_file_name%3D
Frost, W. and Laing, L. (2011). Tactical Management of Festivals and Events. Melbourne: Cengage
Kay, R. (2010). Economic rewards that Manchester gained by simply hosting the Commonwealth Games 2002. Gathered May your five, 2011, by http://www.universitydissertations.com/dissertations/Leisure-Management/Commonwealth-Games.php
Masterman, G. (2009). Strategic Sports activities Event Managing: Olympic Edition. Port Melbourne: Butterworth-Heinemann.
The Drum. (2007). Lessons Discovered - Earth Games in 2014. Retrieved May 4, 2011, from http://www.thedrum.co.uk/indepth/866-lessons-learned-commonwealth-games-in-2014/
Tym, R. (2008). Commonwealth Games Benefit Study. Retrieved May well 5, 2011, from http://www.nwda.co.uk/pdf/CGamesReport2.pdf