"La Comay", Advertising, and Community Opinion
English language 3152 Securities and exchange commission's. 001
March 19, 2013
" La Comay”, Mass Media, and General public Opinion
We could constantly confronted with information by simply different advertising, such as the press, television (TV) and most just lately, the Internet. Of such, TV is considered the most prevalent type mass media. But , how vulnerable are we as people and as a society to manipulation through those mass media? How does marketing affect open public opinion by providing biased info? I believe that mass media specifically through TELEVISION manipulate and affect community opinion by simply transmitting deceptive information. Manipulation is hazardous since the genuine intentions from the manipulator are hidden by presenting fake arguments that appeal to the nonrational and emotional area of the TV viewers to be able to influence general public opinion.
Walter Lippmann, in his assay Public Opinion, describes mass media (specifically the press), as " the chief method of contact with the unseen environment” (Chapter XXI Lippmann). He argues that the process in which public judgment arises can be described as complex a single and people who understand it offer an advantage to control information and therefore create or manufacture a picture of public consent. Put simply, public opinion can be motivated by advertising by creating and showing an image of uniformity of ideas. Hence, the target in the mass media will have the impression that what it is presented by media " is the truth”. When Lippmann's assay was published (1921) the main device for advertising was the press. Today, TV SET has changed newspapers using its live images. Nevertheless, the guidelines described in Lippmann's assay still apply.
One of the best-known examples of usage of mass media through TV to influence general public opinion was during the Vietnam War. At the outset of the conflict, the US government presented information through mass media, suggesting the US was winning this kind of war, once in reality there are few advances and many ALL OF US soldiers were dying...
Cited: Achbar, Tag and Wintonick, Peter (1992), Manufacturing Approval: Noam Chomsky and the Press. http://www.youtube.com/watch?v=3AnB8MuQ6DU
Balkin, J. Meters. (1998). How Mass Media Simulate Political Visibility. http://www.yale.edu/lawweb/jbalkin/articles/media01.htm
Holy bible, Iulia (2005), Manipulation Through Mass Media: Short Analysis of Means, http://www.slideshare.net/iulia_bilbie/manipulation-through-mass-media
García Berríos, Nelson (2013). Renunció Kobbo ¿y hoga?o qué?. El Nuevo Día. 9 sobre enero sobre 2013.
McLaughlin, Erin. Tv set Coverage of the Vietnam Battle and the Vietnam Veteran. http://www.warbirdforum.com/media.htm
Lippmann, Walter. Public Thoughts and opinions. 1921. www.gutenberg.org/ebooks/6456