Omweg

 Omweg Study Paper

The advertisement we have created for this task promotes the " Got Milk? ” advertising campaign. This advertising campaign was made by the marketing agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 in promoting the consumption of cow milk. Even today it is one of the most and powerfulk campaigns in the us. The audio in the ad is the sportsman, Mason Jiang, ranked next in his age bracket for badminton in the United States. The occasion is definitely during the current times when childhood obesity are at its maximum point at any time. The " Got Milk? ” ad-campaign is trying to promote being effective and have very good calcium. The group is targeted today's children and the aim of it is to inform us that instead of near a computer display all day or look at our smartphones, we should be active young adults and exercise. The subject of this ad is usually to promote consumption of cow's milk. Within our ad all of us used numerous ways to persuade our viewers to drink milk. First off, we all used pathos. In typical " Got Milk? ” ads, the individual of concentrate usually provides a milk mustache, but in the case we used some paper to signify this dairy mustache. Since this is anything out of the ordinary it immediately attracts your attention, and upon further inspection you understood what it is meant to mean and it provokes laughter as it is not typical. Other than fun it also appeals to your emotions of health, as we all need to be strong healthy teenagers. No person ever really wants to be really out of shape. Diathesis is also found in this ad because the speaker has credibility and reputation. Mason Jiang is ranked 4th country wide in his volant age group which means this is a huge volume of reputation and believability. Everyone constantly strives to get like the top athletes. Scientific backing, which is an appeal to trademarks, is also found in the ad as it says it is " packed full of proteins and B vitamins”. Science has proven that if you have more protein and B...